During recent weeks, #WhyVietnam became a rising social media trend that reflects the patriotism and the love for travelling of Vietnamese youth and international friends. Photos about Vietnam’s nature, culture and people accompanied with the hashtag #whyvietnam and heartfelt captions explaining why people love Vietnam have circulated social media sites such as Facebook and Instagram and received thousands of shares.
Stunning photos about Vietnam’s breathtaking natures, ingenuous culture, welcoming people and the beauty of each ethnic group, etc. have been actively shared by Vietnamese youth, international friends and high-profile celebrities these days.
Miss Vietnam 2016 Do My Linh lays out some thoughts about Sa Pa: “This is a photo that I took while I was filming for the S-Vietnam program in Sa Pa. The magnificent scenery was filled with majestic mountains and terrace farms. I love Vietnam for very simple things such as its beautiful landscape, its people and the smiles coming off from their faces.”
Miss Vietnam 2012 Dang Thu Thao also shares: “These recent days I’ve seen the youth start and spread a very meaningful trend called “Why Vietnam?”. Today I also want to follow the trend by sharing a self-taken photo while I was passing by Vinh Hy bay in Ninh Thuan, which is one of the most picturesque scenes I’ve ever witnessed. I love beaches, that’s a fact. Thus, even though I’ve been to so many places around the world, beaches in Vietnam still have a special place in my heart. That’s my answer to the question “Why do I love Vietnam?”. What about you?
Famous MC Hanh Phuc shares: “Buckwheat flower season in Ha Giang… Tiny and delicate flowers in white and purple in the highland’s cool weather. These are the reasons why I love Ha Giang and Vietnam. What about you? Share your photos about Vietnam along with the hashtag #whyvietnam to introduce our country’s images to tourists inside and outside Vietnam and let them know how beautiful this nation is. This campaign is launched by the Vietnam National Administration of Tourism.”
Nguyen Quynh Giang (Facebook: Me Bum): Hanoi alone already offers so many fantastic sceneries. And when I reached further to Ha Long Bay, I was immensely impressed by the untouched beauty of nature. When I travelled across the Middle Vietnam, the crystal clear streams and sea creatures such as crabs and fish dancing on water surface totally captured my heart. The Southern Vietnam also got me head over heels with its poetic landscapes that evoked my sense of patriotism. Our country is beautiful. Why don’t we promote its image to all international friends out there? Together let’s share the most striking photos about a fascinating Vietnam with the hashtag #WhyVietnam!
Nguyen Thi Hai Ha (also known as cartoonist Kawa Chan) claims: “I never stop loving Vietnam and its people. Love it for its one-of-a-kind “tra da” (iced-tea), for the local homies who are always willing to stay by myside through thick and thin and for the days I immerse myself in the beaming sunlight and the falling leaves.”
Vu Dang Khoa shares: “I love Vietnam because its people are hardworking and unpretentious.”
Sabrina Ji also reveals: “I love Vietnam because of its greenness. You don’t need to go far to find pristine nature when all you need is to walk out the lane and the majestic nature is already there welcoming you. Just one cornfield, one beanfield, the image of Mong and Thai people working, or a small lake, a group of kids playing on the field or a herd of buffalo can create such a romantic scene…”
Luca Nestola – an international photographer shares his photos about the life of H’mong people in Mu Cang Chai, Yen Bai after one hardworking day.
Those are the photos that unfold the Vietnamese and foreign friends’ love for Vietnam. And you, have you shared your best photos about Vietnam?
Another traveler named Viet Anh shares of a photo of Hanoi’s historic bridge Long Bien with an inviting message: “Come, experience and enjoy Vietnam. All the scenery, culture and people will not disappoint you.”
#WhyVietnam campaign, with the purpose of honouring the nation’s tourism potentials, is launched by the Vietnam National Administration of Tourism (VNAT) in partnership with online travel agency Vntrip.vn. The campaign started from 30th November 2016 and is expected to end at 20th December 2016. Entrants will have an opportunity to win a Vietnam overland tour worth 50 million VND and additional return air tickets from Vietjet Air.
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Vietnam has timeless charm with so many scenic spots such as the largest cave in the world, the most beautiful beach in Asia, a melting pot of cultures, a rich culinary background; however, the volume of tourists coming to Vietnam in 2015 only stopped at 7,943,651 millions, contributing 18.05 billion to the national budget. What do we need to do for developing tourism in Vietnam?
Vietnam with timeless charm is waiting for effective investment and exploitation.
The year 2015 recorded remarkable figures of the tourism industry of countries in the Southeast Asia region. The number of tourists visiting the Philippines reached 5,360,682 contributing 30.95 billion USD to the national budget while Thailand welcomed 29.8 million guests contributing to its national budget an amount of $ 58.72 billion USD. As compared to those countries, the numbers achieved by Vietnam tourism industry is still modest as its full potential has not been fully exploited.
According to a recent report by Vietnam National Administration of Tourism (VNAT), Vietnam tourism industry in the first 10 months of 2016 achieved a milestone of 9 million foreign tourists, increased 25.4% as compared to the same period last year, reaching approximately 92.8% of the 2016 Plan. International visitors from most of the markets have increased, in which the growth of tourist quantity from Asia is most notable, led by the number of visitors from Hong Kong (China) and Korea. The European market also contributed a significant increase of international tourists coming to Vietnam with an increased number of guests from Russia, Italy and Spain by nearly 1/3. Vietnam has many places that were and are attractive to foreign tourists such as Sa Pa, Nha Trang, Mui Ne and Phu Quoc … These places are expected to continue to attract more arrivals of tourists in the coming years.
However, according to Forbes report, investments into Vietnam tourism are only 2% as compared to those of other regional countries such as Thailand, Singapore and Malaysia. Ministry of Culture, Sports and Tourism proposed an amount of 5.25 million USD for investing in the tourism sector and 13 million USD for establishing a fund for tourism promotion.
Aware of this fact, VNAT determined to implement tourism promotion in 2016 through media channels and online marketing to turn the hidden charm of Vietnam into endless beauty and enable tourism to become a key economic sector, contributing 10% of the total GDP of Vietnam. In November, VNAT launched #WhyVietnam – a campaign to promote tourism in Vietnam, which was planned in the government’s national tourism promotion plan. This campaign was co-organised by Vntrip.vn, an emerging tech start-up in Vietnam with the desire to take advantage of available power of more than 90 million people in Vietnam and more than 7 million tourists to join together to spread the beauty of Vietnam on social media.
Vietnam has many simple and beloved scenaries to attract foreign tourists to come and explore.
Inspired by Vietnam’s timeless beauty and underexplored tourism potentials, #WhyVietnam campaign make use of the emergence of social media, modern technology and online marketing channels to promote the most beautiful moments of Vietnam featuring its nature, people, culture and so on to the mass society in and outside Vietnam’s territory.
Foreign visitors took photos to support and join #WhyVietnam campaign.
#WhyVietnam inspires people to share the best photos about Vietnam on social media with the hashtag #WhyVietnam and a caption explaining why they love Vietnam and/or choose Vietnam as their destination. Each photo will not only portray a new angle about the culturally rich yet modern, dynamic and hospitable Vietnam but also represent locals and foreigners’ love for this beautiful country. Moreover, each photo also represents a different welcoming message about the friendliness and hospitality of Vietnam with a view to invite international friends to come and explore this country.
Volunteers of the campaign introduced and promoted #WhyVietnam photo contest to encourage foreign visitors to share and spread the beautiful photos of Vietnam on Facebook.
Upon participation in this photo contest, entrants have the chance of winning a Vietnam overland trip for 2 people worth up to 50 million VND and many return air tickets for domestic flights offered by Vietjet to the winners of the contest.
#WhyVietnam officially started on November 30th, 2016 and will end on December, 20th 2016. The photo contest is running on the campaign’s official website www.whyvietnam.com and fanpage: facebook.com/whyvietnam2016.